Staging your Home

Okay. I know it's Thanksgiving, but I want to focus on the future. You are thinking right now - Christmas is only a month away! Let's just put that out of our minds for a few days and talk about Real Estate in Artesia again. A little distraction from the craziness.

One of the questions I get asked frequently in this business is “What should I do to make my house show better to prospective buyers?” It's a valid question. Many of us have been through homes that are for sale and they just don't show well. There are houses that have all the space and amenities people want, but because of the contents or color schemes or other factors it's hard to see the house for all it offers. The process of making a home more of a showcase for potential buyers is called “Staging.”

If you have watched HGTV for any length of time, you have seen Real Estate programs featuring professional home stagers making houses beautiful and increasing the value of the home. Unfortunately in Artesia, we don't have professional staging contractors to work this type of magic on your home when you're ready to sell. There are lots of resources on the www to help you, but I thought I would give out a couple tips I have picked up along the way.

De-Personalize

Our homes are so personal. If you have lived in your home for any length of time, you doubtless have had many joys, memories, triumphs, heartaches, and tender moments in that structure. It is very difficult to separate those feelings from the place, but it will be necessary if it is to attract the largest number of buyers. Home purchasers want to see the space – not the stuff. Unless they have the exact same taste as you in furnishings, colors, and style, lots of things that make the home uniquely yours will be a distraction. Get as much of “you” out of the house as possible. It sounds harsh, but buyers actually view a home more favorably if it is generic. Your home should be the Switzerland of style. Neutral is the theme you want to achieve. Very loud colors and eccentric tastes may work against your main goal – to sell the house for the best price possible.

De-Clutter

If you have lots of furniture and shelves full of artifacts from your many world travels, if your walls are crowded with family pictures, the house you are trying to sell looks smaller than it truly is. Nobody likes to hear that their wedding photos or Waterford Crystal tulip vase they bought on their second honeymoon to Ireland is “clutter” - but it is. Ask for cold, un-invested opinions from friends or family to help you remove the things that are distracting in your home. I wish all that evidence of actual lives being led in a home helped sell it, but the truth is that selling a home is tough business.

An investment worth making sometimes is a rented storage space. It's tempting to cram all your extra belongings in a spare room, but then that room loses its value to the house as extra space. Remember, buyers are looking for space, not stuff or style. They are planning on adding their own stuff and style to the space when and if they buy your home. Get it all out of the home if it is adding to clutter, and you'll make it up in increased sale price or shortened time on the market.

De-Odorize

One of the first things customers entering a home often say is “What is that smell?” And they usually don't mean it in a good way. If you have pet, smoke, or other smells not associated with pleasant things – do all it takes to get rid of it and replace the bad smells with good ones. You would be surprised how often very nice homes get crossed of buyers' lists because of odor in the home. It's a big deal. Again, if you are unsure if your home has a particular odor, ask someone who loves you enough to tell you the truth, then fix it.

Artesia Real Estate is different than anywhere else, but there many truths that cross all boundaries. With a little effort your home can be a star in the marketplace, and you will get the best possible price in the shortest amount of time. Call me if I can help

Scott Takacs

All Real Estate, All the Time.

Give Thanks

Thanksgiving is here. It's my favorite holiday. I like it because it's a really simple day devoted to a really profound concept – gratitude. Other than the copious amount of food and football games, Thanksgiving has remained pretty much the same for 200 + years. I love it because the day is filled with family, and food and good cheer, but boiled down, it's still just a day set aside to be grateful for our many blessings.

Every year about this time, I am reminded of how thankful I ought to be. I live in freedom. I have a beautiful family. I am warm when it's cold, cool when it's hot, and dry when it's wet. The food that gets thrown out at my house could feed many hungry children, and yet I will gripe as I stand in front of the full refrigerator that “we have nothing to eat.” As my family and I drift off to sleep each night, we never worry about being dragged from our beds by soldiers, rebels, or angry mobs. We sleep until morning and rise to safety and comfort.

The other night, a news story caught my attention. The reporter, with a pained look on her face, told the camera about the growing number of Americans who face “food insecurity.” Food insecurity is when once, perhaps twice, per week an individual might not get one of the three meals in a day. The story profiled tearful mothers who relayed tales of having to tell their children they would have to eat the free breakfast at school because there was no milk or cereal in the home. Please understand; I am not trying to minimize the plight of the poor in America. Poverty is real, and it is not fun. But consider this for a moment. 2 billion (with a B) people on earth live on less than $2 a day. Many of the world's poor spend all day, every day, surviving not living. The U.S. obesity level is at an all time high and growing at an alarming rate, and yet we have people right here who are hungry? We need a reality check, and then we need to get on our knees and thank God for all we have. Nobody is more guilty of this than I.

So next week when you gather in your home, or the home of a relative or friend, remember what you have been given. You may work hard for what you have, and you may have been shrewd with your finances which has propelled you to a high standard of living. You can certainly take pride in your accomplishments, but remember that all of your success was made possible by the safe, stable, enabling environment into which you were blessed to be born. Certainly, my life, my comfort, my expanding waist line would be difficult, if not impossible, to duplicate in probably 85% of the world. The life I live would not have been possible without effort on my part. But extraordinary effort in most of the countries of the world amounts to nothing more than survival.

What does this all have to do with Real Estate in Artesia? Everything. Home ownership has become another entitlement in America, but it truly isn't a right. It's a gift that we can give ourselves, but it requires effort and discipline. My goal is to help as many people as possible to give themselves that gift. My job is to navigate you through the complicated straits of the process. It's what I do. It's all I do.

Give thanks.

Scott Takacs

Life, Liberty and the Pursuit of Home-Ownership

Freedom is a wonderful thing. It's not free as we know, but it is plentiful in our great Country. I want to thank all Veterans for their service and sacrifice. Everyday should be Veteran's Day.

Let me set up a scenario for you. One that's happened to all of us. You drive past a home with a Realtor's sign in the yard. It's a beautiful house and you want to know more about it. What is your first instinct? Is it to call the name on the sign? Or do you immediately call the Realtor you have worked with before, perhaps many times, and who has earned your trust? As a Realtor, the answer I would love to hear from people depends on whether my name is on the sign or not. But since this is my blog, and I can use it for my own marketing purposes, No matter the house, no matter the sign, I hope you call ME.

This brings up a serious misconception I hear often from people. Many folks believe that if they are interested in a home, they must call the name on the sign. The true and simple fact is that any Realtor who is a member of the Multiple Listing Service (MLS) can show you any property, listed by any Realtor. If you have never worked with a local Realtor, then the name on the sign may be a good place to start. Call that Realtor, and try them on for size. See if he/she seems dedicated to you finding the right home. Is he/she available when you need service?

There are many dedicated real estate professionals in Artesia. I am one of them. If you need the services of a Realtor to find a home, sell a home, or sell a commercial property, please consider me, but realize you have many choices. Take your time and make sure the one you choose is the right one for your particular situation.

As Realtors, we have many avenues to market your property. The internet provides many opportunities to reach an audience that may have never been touched before. Make sure your Realtor is taking advantage of every opportunity to reach others on your behalf. It is my goal to utilize every available method for marketing and research. Sometimes we get lulled into thinking that our little town doesn’t require new and innovative techniques to conduct business. Things are changing rapidly here and everywhere. We need to keep pace or get left behind. Technology doesn't have to rule our lives in order to be a useful and effective tool.

Real estate transactions can be long and confusing. Our job is to make them easier. Use a Realtor who uses all available tools to aid in this process. Like me, for instance.

Scott Takacs, Associate Broker
Century 21 Home Planning
575.308.1087 Cell
575.736.0021 Office
scott@c21hp.com
http://www.facebook.com/Scott.Takacs.Realtor
http://twitter.com/scott_sells_4u
http://associates.10915029.eco.century21.com/
www.century21homeplanning.com

I Like Ike.

The American economy is tied so deeply to real estate. Evidence of this can be seen in our founding documents and history, as well as most current case law and legislation. While religious freedom was the prime motivating factor of the pilgrims in coming to the New World, the dominant theme of the Americas was the search for land. Land ownership was so rare and coveted in our European fatherlands, that it became part of our heritage. Americans love the idea of owning a place we can call our own.

Growing up, I remember my own parents' dream of owning a home. It always seemed just out of reach. Fast forward a few years and you have the housing boom of the last 2 decades. Two presidents and our congressional leaders dreamed of the votes they would garner by easing the standards and getting more Americans into their own home. I applaud the sentiment of expanded home-ownership, but there was a real cost for those policies. Today, we're seeing those costs played out in higher foreclosure rates, and newer, tighter mortgage requirements. It's now harder to get a home loan than before the mess began. Don't despair. I have good news and it involves you.

The first thing I want to tell you is that it is very possible to get a mortgage in today's market. It's more difficult than 5 years ago sure, but it can, and is being done by regular folks like us everyday. We have some great people right here in Artesia who want nothing more than to get you a mortgage and see you move into a new home. I am one of them, but there are others who can guide you through the process of a mortgage every step of the way. Two of my favorites are Amelia Smith at First American Bank, and Brent Kingsley of Washington Federal. Both of them are dedicated to helping people and it shows in their work.

The second thing I want you to know is that mortgage rates are now at their lowest point since

 

  was a popular campaign slogan. Today's mortgage rates are not just low, they are historically, uncommonly, incredibly low. This is going to sound like a sales slogan, but it's true – There has NEVER been a better time to purchase a home than right now. So those of you who have been sitting on the sideline waiting for the “right time.” It is now. Let's fulfill that dream of your first home, your better home, your bigger home. This is what I do people, and I want to do it for you.

Scott Takacs – All Real Estate, All the Time.

Scott Takacs, Associate Broker
Century 21 Home Planning
575.308.1087 Cell
575.736.0021 Office
scott@c21hp.com
http://www.facebook.com/Scott.Takacs.Realtor
http://twitter.com/scott_sells_4u
http://associates.10915029.eco.century21.com/
www.century21homeplanning.com